The Camper-Centric Initiative empowers Jewish summer camps to focus their efforts on their customers - campers and their families. This innovative multi-year program integrates strategies of consumer market research, professional skill development, and targeted grantmaking. By employing private sector tools of responsive customer service and focused investment to maximize the summer experience, camps will be better able to retain current campers and attract new ones. FJC is currently piloting the Camper-Centric Initiative in the Chicago area.